What’s Holding You Back? 

Achieve eCommerce Success with Trifecta’s Latest Webinar Series 

United States business-to-business eCommerce transactions are expected to reach $1.8 trillion by 2023, accounting for 17 percent of all B2B sales in the country.  - Forrester

Capturing this market is essential and the time to go digital is now!  

Through 30+ years of commerce experience, Trifecta has become well-versed on common challenges businesses face when implementing an eCommerce platform. As a result, we have developed a webinar series designed to remove barriers preventing your business from achieving B2B commerce success – whether you are establishing your brand’s eCommerce presence or optimizing the performance of your existing platform.  

In our first webinar, recapped below, we explore how to overcome concerns about your data including: 

  • Cleansing, migrating, and optimizing your data to achieve operational efficiency 
  • Seamlessly integrating your ERP system with an eCommerce solution 
  • Capturing data to help you improve your business, offer new products, and create an enhanced customer experience 

You can always watch our on-demand webinar now by registering here! You’ll hear from Trifecta’s experts, such as Senior Commerce Practice Lead Martin O'Hara, who was recently appointed to Salesforce’s B2B Commerce Consulting Partner Advisory Board. Plus, get insights from industry expert Chad Ghosn, CTO of AMMEX Corporation. 

 

Optimize Your Data 

Robust product content is critical to creating a frictionless buyer experience. However, the information your ERP tracks about your product offerings (like a SKU or product code) isn’t necessarily what your customers need to see to help them making a buying decision. Providing a clear description of your products – through text and visual means - gives your buyers confidence and can create opportunities for upselling and cross-selling.  

If you are concerned about the state of your data or wish to uncover potential issues, we recommend running the Salesforce optimizer report. While this report is a free and simple tool that can identify issues with metadata and data parameters, there are limitations to the depth of the report. Engaging with a partner like Trifecta can allow our experts to take a deeper dive into data and code quality, structural reviews, and develop and implement remediation plans. 

 

Integrate Your Systems: 

One aspect of the implementation that will impact future growth potential is the decision to integrate your systems. There are some massive benefits to integrate with your ERP, including: 

  1. Reducing manual entry  
  2. Streamlining inventory and pricing synchronization 
  3. Enabling automatic notifications related to shipping and delivery 
  4. Simplifying changes to products and pricing  
  5. Handle increased demand in online orders without the need to add extra resources Managing demand  

In our webinar, we discuss important data to consider for integration, evaluate data flow, and share Trifecta’s tried-and-true approach to planning ERP-Commerce integrations. 

 

Capture New Data:  

Now that you’ve cleansed your existing data and integrated your systems, you can begin capturing new data. We’re not talking names and phone numbers; in the world of eCommerce, you need to do more. Strategic, quality data gathering (and the analysis of that data) can allow you to better segment your audiences, personalize and enhance the customer experience, and drive repeat business. Our webinar reviews the types of data you should be capturing, strategies for how to acquire it, and how it can be used to create new opportunities for increased revenue. 

 

On-Demand Webinar 

It’s not too late to achieve your eCommerce goals! Register for our on-demand webinar today to take advantage of all the tips and industry insights we shared. Plus, stay tuned for the next webinar in our series, where we’ll explore everything you need to know about post-launch support. 

 

Christie Nicas

Christie Jephson Nicas is the Marketing Manager at Trifecta Technologies.